Friday, May 7, 2010

Hydrate while you shave

Schick launched its new Hydro line of razors, which is designed to dramatically improve the shave experience by going beyond hair removal to care for skin.

"Schick Hydro is a complete reinvention of the razor, featuring many first to market technologies that reduce irritation and provide men with more comfortable shaves. Schick Hydro shave preps are also introduced to work in tandem with the new razor as a complete skin comfort system."

Schick Hydro razor's "innovations" include:
  • Skin Guards -- Skin guards are innovative skin protectors that act to smooth out skin between blade tips to reduce irritation.
  • Advanced Hydrating Gel Reservoir -- The Schick Hydro blade cartridge uses proprietary technology to pack advanced lubrication with soothing aloe vera and vitamin E into a Hydrating Gel Reservoir that reinvents the lubricating strip that is found on most razors today. With most razors, the lubrication from the shave gel disappears with the first stroke. The lubrication delivered by Schick Hydro razors adds hydration in multiple strokes, providing lubrication from start to finish and reducing irritation.
  • Flip Trimmer -- The advent of a Flip Trimmer on the five-blade razor allows men to flip back the Hydrating Gel Reservoir for precise edging and shaving in tight area.
  • New ergonomic handle design
We tested the Hydro 3 and Hydro 5. Overall, the handle does feel more heavier, more substantial and ergonomic. Overall, we enjoyed the shaving experience. While we are not convinced that more blades means a better shave [we actually prefer classic double edge safety razors], this new hydro razor performed better than the Mach 3. As for the 5 blade version, if we had to choose, we still prefer Gillette's Fusion. Schick Hydro's Skin Comfort System is interesting. While we are not certain what makes their formula different, the scent is refreshing and great for spring & summer. The gels turn into foam nicely for a decent lather. For more information, visit schickhydro.com.