Tuesday, May 5, 2009

Spotlight: Santa Maria Novella

Established by the Dominican Fathers shortly after 1221, Farmaceutica di Santa Maria Novella is one of the oldest pharmacies in the world. Starting out with cultivating and growing herbs which they needed to prepare medications, balms and creams for the monastery's little infirmary. In 1612 when their products gained renowny even in foreign countries, it was decided that the pharmacy should be opened to the public.

In the 18th century, thanks to the efficacy of the many formulas used, the fame of the pharmacy spread as far as Russia, the Indies and distant China. Subsequent to the Italian government's confiscation of church property, in 1866 the activity passed into the hands of the state, which rented it out to Cesare Augusto Sefani, nephew of the last Dominican director of the Officina. Stefani aquired the name and the property, and since then four generations of the same family have owned and managed the Officina Farmaceutica.

Presently under the direction of Eugenio Alphandery, the tradition is being carried on with unaltered success. Production is limited and is meticulously controlled. Only the highest quality natural ingredients are used, and the procedures continue the founding father's tradition. Every product of the Officina has a story to tell.

Our pick:


This incredible eye gel, made from ginseng, echinacea, grape seed, pineapple and orange flower extracts reduces puffiness, dark circles and harsh lines, and maintains tone and elasticity around the sensitive wrinkle-prone eye area within days of first use.

Like a mini eyelift, eyes will appear more luminous and youthful. This gel has a limited controlled production at the original Florence site and is skillfully prepared by hand. All herbs and flowers are cultivated naturally without the use of pesticides.

Suitable for all skin types and all ages, its anti-wrinkle and swelling reduction properties do not irritate or cause tears. Apply one drop to the fingertip and dap lightly around the entire eye area (including lids) . Apply morning or evening (at least 2 hours before going to sleep).
  • Limited, controlled production at the original Florence site
  • Skillfully prepared by hand
  • All herbs and flowers cultivated naturally without pesticides
Santa Maria Novella Anti-wrinkle Eye Zone Fluid
Fluido Antirughe Contorno Occhi
$82.00 [U.S.]
Size: 50ml/1.6 fl. oz.