Wednesday, April 1, 2009

Nigo Cedes Roles at A Bathing Ape


Nigo, the Japanese fashion designer who has gathered a cult following for his A Bathing Ape streetwear brand, is stepping down as president and director of the brand he founded in 1993.

Nigo said he will continue as the majority owner of Nowhere Co., Ltd., A Bathing Ape’s parent company. He will also continue as the designer of A Bathing Ape (also known as Bape) as well as his partnership with singer/producer Pharrell Williams in the Billionaire Boys Club and Ice Cream brands, where he is co-owner and head designer.

[More on Bape here.]

Source: WWD / Photo: artkrush